Midway

These are the preliminary sketches as part of a pro bono logo that would serve as the beginning of a re-branding of the historic Norman delicatessen. Unfortunately they decided to put this project on hold so the work was never completed, however I’m still proud of my work and hope I inspired them to create something as unique as themselves.

Though technically categorized under “Completed Graphic Design,” even as unpolished as these are they are a great example of a logo design process and how I work out designs, carefully narrowing down a style and honing the artwork until it perfectly embodies the organization’s image.

Midway_sketches1 Midway_sketches2 Midway_sketches3 Midway_sketches4

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