Logo for the annual Solo & Small Firm Conference, always held in June. Previous conferences were arbitrarily themed based on only one of the numerous events, but branding became confusing and splintered because most events never aligned with the overall theme presented in the logo. This also forced new branding every year, always with the same issue. This versatile logo was created to avoid the pitfalls of all previous years and is intended to be used for several years with only color palette changes required.
The Solo & Small Firm website was also redesigned with better navigation and easier readability.
- logo & identity
- web & digital