The semimonthly e-newsletter has a distribution of more than 15,000. The design was unchanged since its inception, resulting in little engagement. Independent initiative was taken to redesign the layout entirely, utilizing less text while still featuring the same number of items and maintaining click rates of items featured annually, plus increased engagement for items that…

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Independent initiative taken to create general information booklet about the University of Oklahoma College of Architecture and coordinating cards for each of the five academic divisions. The concept of a suite of coordinating products to highlight each division and the college was all new to leadership. Work included idea conception, layout design, text and all…

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Independent initiative taken to create cost-effective marketing sheets highlighting the programs and services. The single-page design allows staff and members to distribute the documents digitally or – if needed – print them in-house, eliminating the need for costly, high-volume printing orders and making revisions more feasible.

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Independent initiative taken to address a lack of prospective student recruiting materials. These pieces target late-year high school and undecided first-year university students and include a brief description of each undergraduate program to help prospective students identify the best choice for their interests. Work included idea conception, layout design, text and all graphics.

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Two years of poster and coordinating program booklet design for the University of Oklahoma College of Architecture’s Research & Creative Activity Day, the capstone event in a week-long celebration of the creative initiatives and impactful research completed by students and faculty.

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Logo and mailpiece development for the inaugural and all subsequent annual CEOs on the River corporate retreat. Logo required incorporating colors and branding of parent company’s identity.

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