Independent initiative taken to help boost advertising in the Oklahoma Bar Journal. Work included print ads to be used within the magazine on regular rotation, which had never been utilized, and creation of a website, also never before created. Data on readership demographics had never been previously compiled but was highlighted on the website to…

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Independent initiative to completely revitalize a suite of Facebook (including Instagram) ads promoting free legal information for Oklahomans available online. Prior ads were unfocused and included all 15 legal topics in one ad with low-quality, unappealing photos of printed brochures. Through better design and management, ads are not only getting better traction as paid content,…

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The semimonthly e-newsletter has a distribution of more than 15,000. The design was unchanged since its inception, resulting in little engagement. Independent initiative was taken to redesign the layout entirely, utilizing less text while still featuring the same number of items and maintaining click rates of items featured annually, plus increased engagement for items that…

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Logo for the annual Solo & Small Firm Conference, always held in June. Previous conferences were arbitrarily themed, typically based on only one of the numerous events, but branding became confusing and splintered because most events never aligned with the overall theme presented in the logo. This also forced new branding every year, always with…

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Branding development and website design for a Norman, Oklahoma, law firm including website and business stationary design.

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Website and miscellaneous print graphic design work for an over-the-top salon and day spa in Norman. All graphics and photos for the website were done specifically for the site with the business owners’ bright, fun decor as inspiration. The website has been designed twice; a second time to update photography and template. Other work included business…

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Cody’s Run is a fundraising race event in honor of Cody Dean Ponder. The inaugural race was held to assist with cancer treatment expenses for Ponder, with subsequent races’ proceeds going to Peggy and Charles Stephenson Cancer Center at The University of Oklahoma in Ponder’s name. The initial imagery came from the family.

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